When Gronlund Oy was preparing for an important tender, participation required sustainability reporting in line with the VSME standard. The reporting needed to be fully VSME-compliant. With Selko Insights' expertise, Gronlund ensured the criteria were met, and CEO Tiina Holopainen could breathe a sigh of relief: the company qualified to take part in the tender.
Gronlund Oy – Spotless Sustainability
Gronlund is a family-owned company based in Pirkanmaa, Finland, specializing in cleaning and support services. True to its slogan, "purely the best service," the company has delivered high-quality service since 1989.
More than three and a half decades of experience and strong service expertise have long gone hand in hand with green and sustainable values. In 2025, Gronlund decided to take its sustainability work to a new level: the decision to produce its first ESG report stemmed from a need to make the work measurable and transparent. For this, Gronlund found a partner in Selko Insights—one that speaks the same language as SMEs. The close collaboration will continue throughout 2026.
Clear Reporting Without the Headache
Selko Insights provided a clear, easy-to-read reporting platform, along with support and guidance for the questions that had been on the entrepreneur's mind.
From the very first introduction, Selko Insights seemed like the perfect fit for our needs. The report meets the requirements of the VSME standard, and the instructions for using the tool were practical and clear – even for a first-time reporter.
— Tiina Holopainen, CEO, Gronlund Oy
The end result was an ESG report aligned with the VSME standard, a concrete leap toward even more transparent and responsible business operations.
A Report That Makes the Work Visible
At Gronlund, responsibility isn't just a buzzword in strategy papers – it's present in every swipe of the mop and every workday, from routine cleaning tasks to key business decisions.
Sustainability reporting has not only made the work already being done visible, but also brought clear structure and measurable targets to it. Through the process, Gronlund has committed to measuring and reporting Scope 1–3 emissions and to advancing emissions reductions—now in a transparent way that turns sustainability outcomes into something tangible.
Sustainability became a more tangible part of our everyday work, and having measurable results makes it easier to set concrete goals for the future. The reporting process also inspired our employees to actively contribute ideas on how to achieve the emission reduction goals and broader sustainability targets in the coming years. It would benefit every SME to make their sustainability practices transparent to their stakeholders. Each of us can play a small part in creating a cleaner world to live and do business in.
— Tiina Holopainen, CEO, Gronlund Oy
Gronlund invests in employee wellbeing and equality. Occupational healthcare, ergonomics, and flexible working hours support endurance, while staff are actively involved in development and rewarded for good performance. The company's eNPS is 42 - significantly higher than the industry benchmark. Gronlund supports employees with immigrant backgrounds, promotes equality and upholds zero tolerance for discrimination and harassment through clear and inclusive communication.